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Written by Tade Makinde Sunday, 22 August 2010
edition of the event on November 28, 2010.
The event, packaged by Olymaat Ventures Limited & Omidan O’odua International, will have contestants from the ten states which have historical descent with the O’odua. These are Lagos, Ogun, Oyo, Ondo, Osun, Kwara, Ekiti, Edo, Delta and Kogi states.
The project is said to have received the blessings of prominent traditional rulers in the South-West and some state governments.
The 20 finalists will be camped at the La’Campaigne Tropicana Resort for two weeks before ten of them will be evicted, while the others will participate at the final event in Lagos.
The house will have in attendance resource persons that will share with the ladies rich historical analysis and features of the Yoruba race and people, culture, values and norms will be promoted.
According to the Project Manager of the Pageant, Mr. Ogiri Cosmas, the pageant is one event with a purpose. “We want to move away from the conventional style of beauty pageants. It is intended as a tool to re-launch and celebrate our beautiful culture as well as promote socio-cultural integration among all the states of O’odua extraction.
The queen will spear-head the national dream for cultural export and also enhance Nigeria’s cultural tourism by drawing attention to the tourist attractions in Nigeria.
The Marketing Manager of the Pageant, Kemisola Otekaiye called for support from corporate organisations in powering the maiden event.
In order to fully achieve its goal, the queen will become the ambassador of Yoruba culture, articulate the rich cultural heritage in terms of dressing, language, values and dignity of womanhood among others.
Highlighting another angle to the beauty pageant, he said there will be TV reality show where contestants will be examined on the values and culture of O’odua, home management and other talents. “It is not going to be only a fanfare of parade of queens but also a Reality Show to determine the real queen in the mould of Moremi.
The event is supported by Federal Ministry of Culture and Tourism, all South-Western states Government and media organisations.
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