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This was disclosed by the Managing Director, Elizade Nigeria Limited, Mr Demola Ade-Ojo, during a media conference to announce the anniversary details which recently held the company’s Lagos office.
Ade-Ojo said, Elizade, Toyota Nigeria Limited’s number one dealer, said the 41 years celebration of Elizade tagged “40+1 Anniversary” will offer the company a chance to appreciate customer loyalty.
He said it will also be a season for the compant to “re-focus and look ahead to a greater tomorrow.”
Speaking further at the event, the obviously excited Ade-Ojo said, “one could count at the tips of one’s fingers the Nigerian firms that have survived for over two decades, not to talk of four decades.”
He said the business terrain had really been tough with its peculiar instability and uncertainties, to the extent that the chances of a business outliving a decade is as slim as the chances of finding a penguin in the tropics, but the grace of God and determination to succeed had sustained them over te years.
“This is not just a result of our acclaimed good works, neither is it about our excellent offerings. This definitely goes beyond the entrepreneurial sagacity of the founder and the succeeding board members. This is simply, with all sense of gratitude, all about grace.
“Here we are, exactly 41 years after my parents founded this business, we are still strong, viable and very alive,” Ade-Ojo said.
To commemorate Elizade Nigeria Limited’s 41 years of doing business in Nigeria, he said the company will between July and September, 2012, give out a brand new Toyota Avensis car to her top volume buyers in each month. That makes it three brand new Toyota Avensis cars for the duration of the promo.
Also speaking, the Marketing Director, Elizade Nigeria Limited, Mr Olu Tikolo, said unique instant gifts would go out with every vehicle purchased over the same period, adding that “the anniversary promo is all about the Elizade customer and loyalists.”
The fourth brand new Toyota Avensis, Tikolo said would be given to “the highest volume buyer in the past six years, the 35th anniversary being the last the company celebrated elaborately.
He said the cars would be presented to the winners at a “Customer Appreciation Night” which would be held later in the year to appreciate and reward loyal customers over the last six years.
Apart from the car gifts, Tikolo said “Elizade Nigeria Limited’s top 41 customers over the past six years would also be appreciated with various mouth-watering gifts at the event.
This makes it a total of four brand new Toyota Avensis cars, in addition to several goodies, the premier auto-dealer would be given out during her anniversary period.
The Managing Director, Demola Ade-Ojo had earlier informed that “Elizade Nigeria Limited started business as an automobile marketing company in 1971, although the company had been registered three years earlier as Elizade Trading Stores handling general textile sales including underwears.
“Elizade Nigeria Limited evolved to a distributor and dealer of only Toyota vehicles and spare parts in Nigeria in 1976 and over the years, we have consistently been marketing, selling and servicing Toyota vehicles in Nigeria. And today, they are ranked the number one Toyota dealer in Nigeria,” Ade-Ojo said.Share