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Pepsi partners Airtel in loyalty promo

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Two of Nigeria’s leading companies, Pepsi and telecommunications operator, Airtel Nigeria, have announced consumer promotion to reward customers for their loyalty and ensure they begin the new year on a high.  

Addressing a press conference in Lagos last week, both organisations said the partnership would see Nigerian consumers winning airtime for every glass bottle of Pepsi, Mirinda, 7Up, Teem and Mountain Dew purchased in the next 70 days.

Head of Marketing, Seven-Up Bottling Company Plc, makers of Pepsi and other carbonated soft drinks, Mr Norden Thurston, said the partnership with Airtel was aimed at giving the Nigerian consumer the best of two worlds: drinking refreshing Pepsi, talking with exciting Airtel.

Thurston said Pepsi was consumer-centric and ever evolving ways to delight its consumers. “The Nigerian consumer is becoming more discerning and is beginning to get wary of elements of luck associated with lotteries and raffle draws, hence we are giving him instant win and multiple entries to enjoy on-net Airtel calls,” Thurston said.  According to him, Pepsi is happy to align with Airtel, which has the same consumer focused philosophy for this win-win promotion.

Commenting on the Pepsi/Airtel consumer promo, the General Manager,Value Added Services Airtel Nigeria, Mr Victor Bannerman-Chedid said “the partnership between Pepsi and Airtel, two of Nigeria’s leading companies is one of the most exciting things to happen to the Nigerian consumer in recent time. We are happy to begin the New Year on a very promising and positive note for the good of the Nigerian consumer. We recognise their importance and the immense roles they play in the success of our businesses.

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