Brands & Marketing

No doubt, the Lagos Advertising and Ideas Festival (LAIF), an annual award organised by the Advertising Agencies  Association of Nigeria (AAAN), to celebrate creativity among practitioners in the  nation’s marketing communications industry, is increasingly winning converts within and outside the industry.

Chief Executive Officer, Bharat Thakrar of Scangroup, the parent company of Scanad Nigeria Limited, has been named the African Agency Leader of the Year at the inaugural Forbes Africa Ad Awards, held alongside the All Africa Business Leaders Awards (AABLA) 2012.

Practitioners in the nation’s marketing communication industry that fail to adhere to the rules and regulation guiding advertising practice in the country, as spelt out by the Advertising Practitioners Council of Nigeria  (APCON), will face severe sanction in 2013.

Marketing experts have  argued that if other marketing impera-tives are not put in place, huge budgets  spent on campaigns would not necessarily  guarantee a successful change in consumers attitude.