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Brands & Marketing

Casers Group boss emerges Marketing Edge’s 2011 Brand Personality

As part of the publication’s mission of promoting the brand idea and Marketing Edge, a marketing communications journal, has concluded plans to confer the Chairman of Casers Group, Mr Enyi Odigbo, with the 2011 Brand Personality of the Year 2011 award. 

 

2012 marketing summit: Proferring solutions at turbulent business times

The time of the summit could not  have been more appropriate and the theme: Achieving Real Business Growth in Turbulent Times, put together by the National Institute of Marketing of Nigeria (NIMN),  more apt. Many have seen it as a way of calming the turbulence in the nation’s business terrain by marketing practitioners and prescribing the way forward. 

   

Nestle director bags MarketingWorld award

The Executive Director, Marketing Services, Nestle, Mrs Iquo Ukoh, will be honoured with the prestigious Lifetime Achievement Award at the second annual MarketingWorld Awards,  slated  for October 26, in Lagos.

According to the Group Publisher, MarketingWorld magazine, organisers of the Awards, Mr Akin Naphtal,  “Mrs Ukoh is being recognised for her contributions to the growth of marketing in Nigeria and her track records.”

Ukoh’s working career, he stated, “spans University of Lagos Teaching Hospital, National Institute of Medical Research, Lagos and Nestle Nigeria, where by dint of hard work and high level of professionalism, she has become the first and only female Marketing Director at an executive management level till date.” 

Under her management, Ukoh helped build a  lasting brand relationship with Nigerian women through her innovative programmes like the MAGGI Women Forum (A home management programme targeted at women in semi-urban areas).

“We are thrilled to honour such an individual and celebrate her selfless contributions to the marketing industry in Nigeria and Africa. MarketingWorld Awards (MWA) takes pride to recognise outstanding brands and individuals that have delivered superior product values to the market,’’ he added.

 

Outdoor advertising: LASAA raises bar …introduces Skype video to strengthen customer relations in quality checks

THE Client Services and Business Development Departments, Lagos State Signage and Advertisement Agency (LASAA), has introduced Skype video as part of the agency’s commitment to excellent customer relations and service delivery.

   

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