- ‘ Cases of rape rise to 84% in Nigeria’
- Dana air crash update: 23 aircrash victims’ families yet to receive compensation
- Mimiko inaugurates new Mother & Child hospital today
- N4.56b pension scam: Female accused hospitalised,trial stalled
- Construction workers hail FG’s decision on Lagos-Ibadan expressway
- Senate adjourns plenary for 1 week, dissolves to Appropriation committee.
- Blackout looms as Egbin power plant breaks down
- FMBN, NEXIM, BOA, IB lose N47bn in 6 months - CBN
- FirstBank wins Nigerian Bank of the Year award
- PDP tackles ACN over Tukur’s comments
- Electricity workers threaten strike over Wamakko
- ‘NDIC prosecuted 55 directors, staff of micro finance banks in 2011’
- Judgment in Oni’s appeal stalled, re-fixed for Jan 8
- Slain banker: Deceased had only 3 wounds -Accused’s father
- Appointments: S/West not marginalised —FCC
Written by Dada Joseph Thursday, 05 July 2012
One way the present administration in Oyo State intends to make an impact in the state is by enhancing the aesthetics of the environment in order to attract visitors and investors alike.
The creation of the Oyo State Signage and Advertising Agency (OYSAA), few months ago, to control as well as regulate outdoor advertising in the state, was therefore seen by many as a way of actualising that dream of bringing ‘sanity’ into the state’s outdoor space.
For instance, it is on record that outdoor advertisements and signages in the state are in a state of chaos, with many of the big names in outdoor advertising practice, contributing in one way or the other to the seeming disintegration of the outdoor space in the state.
A check round the city would reveal to any discerning minds why it has become very imperative to work on the state’s outdoor space.
‘It is apparent that some outdoor ad practitioners are not doing the business the way they should, while brand owners are not helping matters either. Most of the outdoor advertisements and signages that we met on ground are not professionally done, while some are ill-maintained. There are clusters and clutters everywhere, and our belief is that there is the need to enhance our environments in order to attract investors to the state,’ argued Yinka Adepoju, the Director-General of the agency, durin a stakeholders’ forum, organised by the Agency, recently.
‘Our major goal is to transform the state in such a way that it will attract investors, advertisers and, in addition, promote economic activities with a view to creating a win-win situation for regulators and operators in Oyo State,’ he added.
While allaying fears in some quarters that the agency was set up to put some outdoor practitioners out of business, the OYSAA boss expressed the agency’s readiness to partner with ad practitioners for a better environment, as long as they are ready to play by the rules.
He stated that though the agency had pulled down over 1,000 billboards in the first phase of its operation in the city of Ibadan, he assured that those whose billboards are in tune with the required standards would not be touched.
Subscribe to Daily News