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One way the present administration in Oyo State intends to make an impact in the state is by enhancing the aesthetics of the environment in order to attract visitors and investors alike.
The creation of the Oyo State Signage and Advertising Agency (OYSAA), few months ago, to control as well as regulate outdoor advertising in the state, was therefore seen by many as a way of actualising that dream of bringing ‘sanity’ into the state’s outdoor space.
For instance, it is on record that outdoor advertisements and signages in the state are in a state of chaos, with many of the big names in outdoor advertising practice, contributing in one way or the other to the seeming disintegration of the outdoor space in the state.
A check round the city would reveal to any discerning minds why it has become very imperative to work on the state’s outdoor space.
‘It is apparent that some outdoor ad practitioners are not doing the business the way they should, while brand owners are not helping matters either. Most of the outdoor advertisements and signages that we met on ground are not professionally done, while some are ill-maintained. There are clusters and clutters everywhere, and our belief is that there is the need to enhance our environments in order to attract investors to the state,’ argued Yinka Adepoju, the Director-General of the agency, durin a stakeholders’ forum, organised by the Agency, recently.
‘Our major goal is to transform the state in such a way that it will attract investors, advertisers and, in addition, promote economic activities with a view to creating a win-win situation for regulators and operators in Oyo State,’ he added.
While allaying fears in some quarters that the agency was set up to put some outdoor practitioners out of business, the OYSAA boss expressed the agency’s readiness to partner with ad practitioners for a better environment, as long as they are ready to play by the rules.
He stated that though the agency had pulled down over 1,000 billboards in the first phase of its operation in the city of Ibadan, he assured that those whose billboards are in tune with the required standards would not be touched.