Brands & Marketing

Reactions have continued to trail the estimated  N103 billion figure claimed to have been the total amount advertisers spent last year.

One of the nation’s brand communications journals, Brand Campaign,  has unveiled an edition on top 50 most patronised brands in Nigeria in 2012.

The Chairman of the Advertising Practitioners’ Council of Nigeria (APCON), Mr Lolu Akinwunmi, has identified spurious exposure of uncensored trado-medical advertisements, promising unsubstantiated reliefs for various ailments and diseases, as one of the greatest challenges presently facing the apex regulatory body in the marketing communications industry.

The Oyo State Signage and Advertising Agency (OYSAA) has threatened to impose severe sanctions on members of Outdoor Advertisers’ Association of Nigeria’s (OAAN) and other outdoor advertising companies in the state, who are yet to settle their debts with the state’s signage agency.