Samsung introduces NextHero soccer tourney

Balogun Bilikis, Lagos - 28.08.2008

Samsung Electronic company, in partnership with Search and Groom, a non-governmental organisation has commenced a campaign to search football talent between the ages of 14 and 18 in Lagos.

The campaign, which kicked off with a media and stakeholder’s launch in Lagos, is designed to search and pick young football talent in Lagos and groom them to become the next generation of football heroes in Nigeria.

The campaign tagged the Samsung NextHero, is going to come in form of a football tournament expected to hold in Ajegunle, Ikeja, Abesan, Agege and Ikorodu communities in Lagos.

The tournament is designed to help the kids develop their skills through quality training and competition to prepare them for future challenges.

The campaign will also have the duo of Kabiru Alausa (formerly of Sunshine FC of Akure) now of Heartland FC of Owerri, and Chijoke Ejiogu of Dolphins FC as ambassadors for the campaign.

At the formal launch of the campaign, Managing Director of Samsung Nigeria , Mr. James You, said that the campaign was designed to support soccer development in the country.

“NextHero campaign serves as a platform for Samsung to demonstrate its commitment to soccer development at the grassroots in Nigeria . We believe that Nigerian youths have a lot of potential in the game of soccer, and Samsung is passionate in supporting them to realise their dreams.”

He also noted that the partnership with the NGO was strategic for sports development. “We have carefully researched and we are impressed with the achievements of Search and Groom.”