Indomie launches new advertising campaign

Updated: Tuesday 03-02-2009

Dufil prima Foods plc, manufacturers of Indomie instant noodles, has unveiled a new advertising campaign in Lagos.

According to the Head of Marketing, Dufil prima Foods plc, pawan Sharma, the new campaign aims to highlight and consolidate the company’s position as market leader and also emphasise the manufacture of noodles as its one and only core competence.

“Since its inception, Indomie had established itself as one of the most respected and admired brands in Nigeria - and just like in many markets, the Indomie brand had grown to become not only a household name but has maintained its position as the number one noodles brand in the country,” he stressed.

Going a step further, Sharma stated that the new advertising campaign extends legacy of the Indomie brand globally, reinforcing the company’s commitment to customer satisfaction in providing quality nutrition as well as its unrivalled taste which had put it at the forefront of the market.

“Having been feeding and nurturing Nigerian heroic children for over a decade, what we had discovered was that our competitive edge was in the unrivalled taste and the nutritional goodness we offered to our numerous consumers.

Consequently, this new communications direction will further help get this message across”.

The theme “ Nigeria ’s number one choice” exemplifies Indomie as the most consumed noodles brand in the country.

Timi Adamolekun , Account Director, TBWA/Concept explains that the new theme was based on the insight that consumers would always go for the best and the commercials adequately demonstrated this point, assuring consumers that they have every reason to stay with Indomie.

If you are number one then there must be facts to substantiate your claims.