Outdoor advertisers parley on quality poster production

By Akin Adewakun, Lagos - Updated: Friday 30-10-2009

IN its bid to resolve some of the challenges inherent in the outdoor sub-sector of the advertising industry, the Education Committee of the Outdoor Advertising Association of Nigeria, (OAAN), will be holding a one-day interactive training workshop titled: The Challenges Of Quality Standards In Poster Production, designed to examine and discuss in detail, the challenges of quality standards from the perspectives of stakeholders.

The workshop, scheduled for Lagos on October 28, 2009, will feature participants from OAAN membership, other advertising sectorial bodies, exhibitors, facilitators and major poster production companies.

A statement issued by the association explained that the workshop would also incorporate an exhibition by digital print producers, examine and discuss in detail the challenges of quality standards from the perspectives of the digital print producers, out-of-home advertising practitioners and major clients who are the main consumers.

The workshop will present ample opportunities to interact with facilitators, exhibitors and poster production companies. The committee will, after the workshop, publish a technical handbook, which will highlight the best practice for poster material specification.