Since November, 1949
 
Tue. 1st July, 2008
Brands and Marketing

Indomie trains kids on domestic waste management

Stories by Akin Adewakin and Rasheed Komolafe, Lagos - updated: Tuesday 01-07-2008

De-United Foods Industries Ltd,makers of children’s favourite meal, Indomie instant noodles, in collaboration with the Producer of TV Kiddies Program Scrap Palace, recently offered training, which focused on managing domestic waste, among others, to some selected children. The training program was the main agenda for the June edition of the Indomie Fan Club Monthly Birthday Party which took place in Lagos, recently.

The Coordinator, Indomie Fan Club, Ogechi Joshua, stated that the move was aimed at enabling the children become self-supporting and productive, and also help them to develop vital creative craft skills. “This initiative is designed to equip children with skills alongside their academic endeavors while having fun. While many schools are doing well in inculcating academic discipline in children, so many de-emphasize craft skills hence many children grow up without the ability to create things.Their creativity was not well developed therefore they have problemsexercising it fully at adolescence.” Joshua stressed.

Joshua explained further that the Asian countries who have been coined "The Asian Tigers" are technologically developed today because crafts skills alongside academics was a balance mix in their learning syllabi and curricula. She calls on all stakeholders in children’s educational development to review current learning methodologies and models and clamor for the emphasis of craft skills as a mix in academic work. At the event, over 5000 kids who were in attendance were taught various techniques and demonstrations on how to recycle product pack waste usually generated in many homes into some 2-dimensional and 3-dimensional objects.

According to Mr. Adesoji Moronfade-Ajala, Training Consultant and Producer of TV Kids Program Scrap Palace, “Nigeria generates about 50 million metric ton of wastes everyday and about 50 per cent of these quantity constitutesdomestic wastes. Most of the ‘wastes’ generated in our homes are not really wastes because they still have the potentials to be reuse into other things.” Moronfade-Ajala who demonstrated to the kids, the art of making 3-D objects such as vehicles, trains, buildings etc from disposed product packs stressed that teaching children on how to recycle domestic wastes has a lot of benefits for them, their families, and the society at large while it also gives functionality to kid’s education.“The children develop their natural talents and consequently enhance their ingenuity and creativity. In their schools their rate of assimilation increases and they understand better when these scraps are turn into objects that can be used to demonstrate certain principles,” he emphasized.

Speaking further, Moronfade-Ajala pointed out that recycling can also be psychological. He explained that today’s adolescence is fast diminishing in creativity and ingenuity because during their impressionable age bracket their creativity was not well exercised hence the need to recycle their minds. He urged nursery and primary schools, and other stakeholders to take advantage of kids between the ages of 5-13 years “as this is the best period in their lives to impact craft knowledge alongside their academic pursuits.” The Indomie Fan Club was established in 2005 and currently has over 50,000 children within the ages of 5-13 years as members from different religions and schools. The club celebrates its member’s birthdays on a monthly basis.


Dana Electronics introduces Philips Aurea TV into market

Dana Electronics Limited, authorized distributor of Philips brand of consumer electronics in Nigeria has launched the new Philips Aurea flat screen television into the Nigerian market. The Aurea flat TV with ambilight is designed to create a cinematic screen that pulls the viewer into the action. The colours and dynamics of each image spread beyond the screen, creating sensational lighting effects that inspires and excites the viewer’s senses.

Speaking at the unveiling of the Philips Aurea TV at Dana Electronics showroom in Lagos, the company’s national sales manager, Mr. Ravi Samtani said, “The Aurea is a clever, almost futuristic concept that gives the audience a total viewing experience. The full high definition screen has the widescreen resolution of 1920 x 1080p. This is the highest resolution of HD sources for the best possible picture quality. It is fully future-proof as it supports 1080p signals from all sources, including the most recent sources such as bluray and advanced HD game consoles. Quality enthusiasts will be thrilled at the functionality of this television.”

Explain the workings of the Aurea TV, Mr. Samtani disclosed that the signal processing of the Aurea TV is extensively upgraded to support higher signal quality and resolution. It produces brilliant flicker-free progressive scan pictures with superb brightness and colours. According to him, the Perfect Pixel HD Engine offers the unique combination of ultimate sharpness, natural detail, vivid colours and smooth natural motion on all qualities of HD, standard TV signals and multimedia content, for high-definition displays. Each pixel of the incoming picture is enhanced to better match the surrounding pixels, resulting in a more natural picture. Artefacts and noise in all sources from multimedia to standard TV and also in highly compressed HD content are detected and reduced, ensuring that the picture is clean and razor sharp.

The Philips Aurea TV comes with a sleek and luxurious remote control offers three dedicated ambilight keys for effortless control to personalise your settings. The centrepiece is an element highlighted by sophisticated material and design, and a touch operated backlight. This Aurea key controls the amount of Aurea immersion. The ‘Mode’ button switches the dynamics in 3 levels from relaxed to dynamic and its TV Menu button offers access to additional settings for effortless personalised TV. Mr. Samtani added that the sound quality of the Aurea TV is second to none in the industry as the TV has an invisible sound system that blends perfectly its design.

He added “Though the sound system is invisible from the outside and extremely compact inside, there are no compromises to the quality of the sound. The new revolutionary micro speaker array uses 12 speakers per side to radiate the sound through an invisible thin slot at the front of the TV. They give a clear and spacious sound stage complementary to the rich viewing experience. The bass frequencies are generated by 2 powerful subwoofers integrated in the back of the TV.”

 
 
 
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